Representation Matters: ADVEKET launches BEYOND BINARY skincare

ADVEKET cosmetics has launched into skincare and apothecary with a Thermal activated charcoal Glow Mask! I chose to titles the skincare and apothecary series Beyond Binary not only to keep with the gender fluid theme of ADVEKET, but also to acknowedelge that the Gender Binary needs to be explored and validated every step of the way in every day life. Representation matters, doing something as simple as labeling a product to show support for those beyond the traditional gender binary shouldn't be revolutionary. It should be common practice in every small business going forward. Brands that choose to stick to the traditional gender binary need to check themselves and their culture that they're propagating. This week the Comments (which have been apologized for) made by an L Corp exec regarding the Victorias Secret  show proves that there are still many mountains of visibility and inclusion to climb. I take special care on the ADVEKET social media to be as inclusive as possible ( ADVEKET's Instagram ) and to make sure every product has a universal name. Small actions can mean so much to so many, it is worth making the effort to be supportive and to let the full gender spectrum know that they are seen, respected and appreciated.
At this moment in time I feel it is also important for a line to have a purpose behind it. It should no longer be acceptable for a cosmetics company to simply exist for profit and do nothing to help the community that supports it's business. There are absolutely companies that do have charitable aspect and were doing it since before it was a topic of conversation. To those corporations, thank you! To the celebrity owned and endorsed lines that do nothing but use their platform for business and personal gain- you are CANCELED! I refuse to support the agenda of someone/ or some company that doesn't use it's powers for the good of humanity. It is so important for consumers to know where their money goes and who it supports. I love this app Buycott that lets you track who and what the parent companies of products support!
  In keeping with it's core theme ADVEKET (created by celebrity make up artist Justin Tyme) is launching it's BEYOND BINARY skincare line! The first product to launch will be an activated charcoal mask. In this day in time more people than ever before are paying attention to their skin.  Charcoal is also having it's moment in the spotlight after a lifetime of being a secret skincare secret! Activated charcoal has many skincare benefits. One spectacular one is that it deep cleanses and helps to purify the skin. This can also lead to smaller pores and help with acne or break out prone skin. Also utilizing Sodium Bicarbonate to remove bacteria and decongest pores.
How to use:
This mask is to be applied to clean dry skin. Allow the mask to sit for 5 minutes followed by massaging your face with wet fingers. Upon contact with water the mask will heat up and ultra fine white charcoal powder gentle exfoliate the skin (Benefits of exfoliating). Massage for not more than a few minutes and gently rinse or wipes off any remnants with waters or a damp face clothe.  AVOID THE EYE AREA! Follow with your regular skincare routine after. I would also recommend a light facial massage to increase circulation (Benefits of facial massage))
Also included in the new BEYOND BINARY skincare and apothecary collection are charcoal bath bombs and soap. Lightly scented with notes of oat moss and aloe. They provide a soft relaxing experience while the charcoal works to detox and cleanse the skin.
Allure article on bath bomb benefits
Allure article on Charcoal benefits for skin
Visit www.adveketcosmetics.com to order!

Social Impact through make-up

This year (2018) ADVEKET was able to accomplish a small part of what it was designed for. Adveket was about to donate $100 to equality nonprofit I WORE LIPSTICK Adveket has pledged to donate $1 per item sold to the charity to help further it's mission of raising equality awareness and creating opportunity for "lipstick wearers".  Every single penny that is donated to I Wore Lipstick is used to help accomplish this goal, and for the necessary costs of having a business. Check out the link below to learn about how I Wore Lipstick and ADVEKET cosmetics came to be MAKE UP YOUR MIND TV hosted by Justin Tyme ADVEKET is available online at www.adveketcosmetics.com In Los Angeles at THE HELLO DARLING SALON and in New Orleans at Preaux Face

Happy #laborday Today we celebrate #americanhistory & #smallbusiness with a photo of @adveket #genderfluidlipgloss  next to #rosebudsalve @rosebudperfumecompany Rose bud perfume company has been in business for 120 years and originated in the #hometown of its owner Dr.Smith and #Adveketbeauty creator @justintymeart Once in grade school during an “old fashioned day” Justin was given the temporary identity as Dr.Smiths son. #funfact #labordayweekend #american #america #entrepreneur #entrepreneurship #entrepreneurlife #entrepreneurmindset #entrelifestyle 
Shop ADVEKET www.adveketcosmetics.com
Learn more about Rosebud Perfume Company
http://rosebudperfume.com
The following is copies from the Rosebud Perfume "History" page
ADVEKET donates $1 per item sold to equality nonprofit I Wore Lipstick
www.iworelipstick.org

The History of Rosebud Perfume Co.

His Early Years and Family - Dr. Smith was born near Woodsboro, Maryland, on March 25, 1865. He was the son of Solomon and Adeline Locke Smith and the grandson of John and Susan Earnst Smith. He grew up on a farm near Woodsboro but soon realized his ambition went far beyond the plow. After receiving his preliminary education in Woodsboro, he attended and graduated from Shenandoah Normal College in Harrisonburg, Virginia. After receiving a teaching degree, Dr. Smith moved to Utica, Maryland, where he taught school and married local resident, Minnie F. Baer. He taught school in Frederick County, Maryland, for five years before realizing his desire to become a druggist. He entered the proprietary drug and medicine field and was registered by the Maryland Board of Pharmacy in 1902.

Dr. Smith and Minnie had eight children:Mamie Irene, Lillian Mae, Raymond Lee, Henry Ward, Allen Reno, Alta La Rue, Mabel Pauline, and Mildred Naomi. All of Dr. Smith's and Minnie's children are deceased, but their heirs live on to own and run the family business. Dr. Smith was president of the Commercial State Bank in Frederick, Maryland, from 1925 to 1930. From 1937 until his death in 1952, he held an office in the Woodsboro Savings Bank (now known as the Woodsboro Bank) in Woodsboro, Maryland. He served as the mayor of Woodsboro for 19 years. He was a life long lover of music, giving band concerts on the upstairs porch of the Rosebud Building. He loved to race bicycles and collect automobiles. During his life, he owned more than 80 cars. His favorite car was the Packard. Dr. Smith loved to attend the annual Miss America pageant in Atlantic City, New Jersey, and seldom missed a judging.

Today, the Rosebud Building is much the same as it was when Dr. Smith operated the business. Smith's old drugstore bottles and preparations are still housed in his pharmacy room. It is like a trip back in time to see the many items left from his multifaceted life. One can almost hear the chatter of the Heidelburg Workers, ladies affectionately so named who created hundreds of beautiful quilts in the building. The fragrances of the rose oils that have permeated the walls and halls for over a century are evident still. You can relive the drama of the Civil War where meetings were held on this same site to resolve the backing of Governor Hicks and to express the citizens' determination to remain in the Union. G. F. Smith was one of the first druggists to sell fountain Coca Cola and was even visited once by the originator of the beverage. Dr. Smith was an agent for Columbia Records and frequently gave musicals by playing old cylinder recordings on the Edison phonograph. The Business Years Dr. George F. Smith founded the Rosebud Perfume Company in 1895.

The business began in a small drugstore located across the street from what is now known as the Rosebud Building in Woodsboro, Maryland. Friends and customers suggested that he prepare for them a family salve that could be used for various minor skin irritations. With this as a challenge, Dr. Smith formulated a product known as Smith's "Balsam of Rosebuds" which was later renamed Smith's "Rosebud Salve." Realizing its local popularity, Dr. Smith decided to advertise his product in country tabloids, and within a few years he had organized one of the most unique mail order businesses in the United States. Several years later, Dr. Smith purchased the old Smith Hotel. He sold his drugstore and moved into the imposing brick building which has served as the home of Rosebud products for over 100 years.

The mail order business offered four major brands for agents to sell door to door. They sold Rosebud Salve, Tholene Mentholated Salve, Rosebud Perfume, and Vivian Perfume named for the founder's granddaughter and current president of Rosebud Perfume Company, Vivian Smith Pruitt Clipp. Later, two aftershaves for men were created: Poke of Limes and Tobacco Five Cologne, both of which were sold in specialty shops. Over 70,000 agents sold Rosebud products in hopes of getting a premium for their sales efforts.The Rosebud Perfume Company Building was filled with "premiums" or "rewards" for the young and old alike. Curtains, BB guns, silverware, phonographs, and old cylinder records were among the rewards one could aspire to receive as a result of outstanding sales. Mail order catalogs were sent all over the United States to advertise the premiums.

The effort and hard work of door to door sales insured the salesman a valued prize. Today G.F. Smith, the Rosebud Perfume Company, and the Rosebud Building have all stood the test of time. Fine Rosebud products are still being sold locally, nationally, and internationally. Rosebud Perfume Company's, Inc. success is due to selling quality products at reasonable prices for well over 100 years!

Why imbuing ADVEKET with the mission of I Wore Lipstick was important

When I founded in I Wore Lipstick in 2015, I had the mission to focus on the lipstick wearers as their own community. When you look at those who wear lipstick it is women and the LGBTQIA community. Every member of this group is often also marginalized by society in some way. Often times when the plight of one of these communities gain focus, another is left unattended. The purpose of I Wore Lipstick was to help keep this community entirely in the spot light and aide them in every way possible.

Soon realizing that founding a nonprofit and keeping it going would be a costly activity ( I was never the best at fundraising) I decided that getting the support of a cosmetics line would be an excellent way to go. Looking over many lines, finding out who they were owned by soon provided the knowledge that it would be some time (if ever) before I would be able to gain the support a newly formed nonprofit would need. Thus I decided to create one myself that would instill the values of I Wore Lipstick from day one.

ADVEKET is spelled phonetically when used as a noun to symbolize the wearer as their own advocate. Each lip product is part of the Gender Fluid series to represent the diverse community of lipstick wearers and every product is giving an uplifting name. When these names are combine you created your "lip mantra" for the day (example: Create Exceptional Love) to further inspire the wearer to live their best and most authentic life.

ADVEKET also pledges to donate $1 per item sold to the nonprofit to help fund it's work!

ADVEKET was created to be a source of good, to help inspire social change and advocate for self love. I cannot wait to see where the future takes us and what kind of change these two sibling entities can accomplish! Social Media @justintymeart @adveket @iworelipstick

To order ADVEKET products online visit

www.adveketcosmetics.com

If in Los Angeles you can try the product at The Hello Darling salon

https://www.thehellodarlingsalon.com

If in New Orleans you can try them at Preaux Face

http://preauxface.com

Learn more about I Wore Lipstick at

www.iworelipstick.com

This Labor Day support American Small Business

In 2018 it is more important than ever to vote with your money. Choosing where your dollar goes is an incredible power when you think about it. Being aware of what companies you support and who that company supports with your money should be a matter of importance to everyone. SO this American holiday weekend take a moment to support small business' that are trying to make a different and inspire social change. When a celebrity endorses a product the public rushes to buy it, yet a small business is rarely considered in comparison. Small business' need your support to function and those who're making social change deserve a platform that can be seen.
My own make-up line ADVEKET  www.adveketcosmetics.com was created with the sole purpose to help fund the work of equality nonprofit I Wore Lipstick www.iworelipstick.org by donating $1 per every item sold to the charity.
Another wonderful philanthropic cosmetic brand is owned by my long time friends Azra and Amra who founded Terra & Co www.terraandco.com donate a tube of their charcoal toothpaste to the Downtown Women's Center https://www.downtownwomenscenter.org
Both of these business' were created to help inspire social change and give back to the community. In 2018 it is your responsibility to know where your dollar goes and your duty as Americans to support small business whenever possible.

I Wore Lipstick

I Wore Lipstick is a C3 nonprofit devoted to raising equality awareness and creating opportunity for lipstick wearers. When you look at the lipstick wearing community, you see a diverse population that extends around the world and has been existed through the history of modern civilization. This same community is often made up of the marginalized humans of our civilization, whether it be women or the LGBTQ. So often when one section of the community is trailblazing, it can eclipse the movement of another. I Wore Lipstick is focused of advocating for all lipstick wearers 100% of the time.

In Los Angeles I Wore Lipstick supports organizations like "The Covenant House" and the Trans Employment Empowerment Program at the LGBT Center. Follow us on social media @iworelipstick or make a donation at www.iworelipstick.org

Special thank you to our sibling corporation ADVEKET cosmetics @adveket for not only supporting our mission from the ground up, but also for donating $1 per item sold to I Wore Lipstick www.adveketcosmetics.com

Both companies are created and owned by Justin Tyme Mayfield www.justintymeartistry.com
Youtube channel Make- up your mind TV @makeupyourmindtv

Lipstick making social change

ADVEKET

GENDER FLUID COSMETICS

Makeup artist Justin Tyme launches cosmetics line with a mission to bring awareness to equality issues

Makeup artist Justin Tyme, who’s celebrity clients include Madelaine Petsch, Lisa Edelstein and Lori Loughlin, is excited to unveil his new makeup line ADVEKET. Launching with Gender Fluid Lipstick and liners, the line is designed to utilize makeup in an effort to increase awareness and acceptance of the diversity of lipstick wearers. “Beauty knows no gender or race; it can be found in every face at any age. All beauty is equal and deserves to be celebrated,” shares Justin. “When you look at the beauty industry, it is primarily geared towards high-femme glamour. This lipstick line is meant to break free from the stereotypical beauty portrayals. Anyone who wants to wear lipstick can and should.”

In 2015 Justin founded the nonprofit “I Wore Lipstick” to raise awareness and create opportunity for lipstick wearers. One dollar from the sale of every ADVEKET product will be donated directly to the foundation. “When you look at how diverse the lipstick community is, you can see that a large portion deserve advocation and representation in the beauty industry.” adds Tyme.  

The lipsticks are formulated with hyaluronic acid to keep lips full and plump, as well as shea butter, avocado oiland jojoba oilto nourish and condition.  ADVEKET does not test on animals. 

The Gender Fluid Lip collection, launched in April 2018, with the following shades:

            Gender FluidLipstick

·       AFFINITY (semi-matte): golden pink	·       PEACE (semi-matte): cool berry
·       AMBITION (semi-matte): full-bodied coral	·       STRENGTH (semi-matte): creamy mauve
·       HARMONY (semi-matte): earthy rose
Gender Fluid Water Proof Gel Lip Liners: ·       Advocate: Neutral Mauve   ·       Create: Rose ·       Dream: Coral ·       Hope: Nude Beige

Gender Fluid Lipsticks are available for purchase at www.adveketcosmetics.com  

About Justin Tyme:

Justin Tyme has proven himself to be within the top of his field in makeup due to his creativity and dedication in his craft. With over 15 years in the industry, Justin has curated a list of celebrity clientele and top entertainment companies. Justin is the founder and president of “I Wore Lipstick” a nonprofit to raise equality awareness and create opportunity for lipstick wearers. He is thecreator of ADVEKET, a makeup line with a collection of Gender Fluid Lip products dedicated to advocating for women’s and transgender equality. www.justintymeartistry.com

About I Wore Lipstick:

I Wore Lipstick is a nonprofit organization created by make-up artist Justin Tyme with the idea that lipstick is a symbol of equality. Noticing that humans of every race, religion, sexual orientation and age have and will continue to wear lipstick, Justin realized the importance of creating products that have no boundaries and break gender stereotypes in the beauty industry. Inspired by interviews and speeches addressing women’s and transgender equality, I Wore Lipstick was born. Through education, entertainment and art, the organization seeks to bring awareness to issues and create opportunity for lipstick wearers. www.iworelipstick.org

www.adveketcosmetics.com