ADVEKET
GENDER FLUID COSMETICS
Makeup artist Justin Tyme launches cosmetics line with a mission to bring awareness to equality issues
Makeup artist Justin Tyme, who’s celebrity clients include Madelaine Petsch, Lisa Edelstein and Lori Loughlin, is excited to unveil his new makeup line ADVEKET. Launching with Gender Fluid Lipstick and liners, the line is designed to utilize makeup in an effort to increase awareness and acceptance of the diversity of lipstick wearers. “Beauty knows no gender or race; it can be found in every face at any age. All beauty is equal and deserves to be celebrated,” shares Justin. “When you look at the beauty industry, it is primarily geared towards high-femme glamour. This lipstick line is meant to break free from the stereotypical beauty portrayals. Anyone who wants to wear lipstick can and should.”
In 2015 Justin founded the nonprofit “I Wore Lipstick” to raise awareness and create opportunity for lipstick wearers. One dollar from the sale of every ADVEKET product will be donated directly to the foundation. “When you look at how diverse the lipstick community is, you can see that a large portion deserve advocation and representation in the beauty industry.” adds Tyme.
The lipsticks are formulated with hyaluronic acid to keep lips full and plump, as well as shea butter, avocado oiland jojoba oilto nourish and condition. ADVEKET does not test on animals.
The Gender Fluid Lip collection, launched in April 2018, with the following shades:
Gender FluidLipstick
· AFFINITY (semi-matte): golden pink
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· PEACE (semi-matte): cool berry
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· AMBITION (semi-matte): full-bodied coral
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· STRENGTH (semi-matte): creamy mauve
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· HARMONY (semi-matte): earthy rose
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Gender Fluid Water Proof Gel Lip Liners:
· Advocate: Neutral Mauve
· Create: Rose
· Dream: Coral
· Hope: Nude Beige
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Gender Fluid Lipsticks are available for purchase at www.adveketcosmetics.com
About Justin Tyme:
Justin Tyme has proven himself to be within the top of his field in makeup due to his creativity and dedication in his craft. With over 15 years in the industry, Justin has curated a list of celebrity clientele and top entertainment companies. Justin is the founder and president of “I Wore Lipstick” a nonprofit to raise equality awareness and create opportunity for lipstick wearers. He is thecreator of ADVEKET, a makeup line with a collection of Gender Fluid Lip products dedicated to advocating for women’s and transgender equality. www.justintymeartistry.com
About I Wore Lipstick:
I Wore Lipstick is a nonprofit organization created by make-up artist Justin Tyme with the idea that lipstick is a symbol of equality. Noticing that humans of every race, religion, sexual orientation and age have and will continue to wear lipstick, Justin realized the importance of creating products that have no boundaries and break gender stereotypes in the beauty industry. Inspired by interviews and speeches addressing women’s and transgender equality, I Wore Lipstick was born. Through education, entertainment and art, the organization seeks to bring awareness to issues and create opportunity for lipstick wearers. www.iworelipstick.org
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