Skincare for the gender spectrum

ADVEKET was created as a lipstick line that was meant to showcase the diversity of the lipstick wearing community. I was founded to help support the work of equality nonprofit I WORE LIPSTICK by donating a portion of every sale to the charity. So when approaching skincare & apothecary I had to take into account that skincare was for every face and not just lipstick wearers. Skincare touches every human face at some point, most everyone has the same relaxing feeling when applying skincare and most everyone loves a good bath & to cleanse the body. Taking this into consideration I decided to branch out from out "Gender Fluid Beauty" series and create BEYOND BINARY to help further our mission of gender equality and diversity awareness. Gender is an ever evolving understanding of one's self and Beyond Binary seemed to be the perfect fit.One issue that I have with many skincare lines (as well as many other types of products) is that they're typically divided and color coded for gender. It happens from birth and it enforced in to many different ways NY TIMES article on gender color separation
BBC article on the pink vs blue gender myth
The gender color divide continues into adulthood and can even contribute to a price increase for one sex! Here's a Business insider article of gendered product price differences
and one about Pink Tax of women products from USA TODAY
Now sometimes the small difference between male and female skin is taken into consideration when constructing the products Harpers Bazaar article on formulating of skincare for gender This is just about the only time when gender should be considered.
Taking all of this into consideration with respect to all parties ADVEKET's skincare an apothecary is formulated for all skin types & skin genders. Our activated charcoal mask, bath bombs and soap are minimally scented and the packaging to simply & environmentally friendly.
Justin Tyme: founder & president of I Wore Lipstick & creator of ADVEKET

I Wore Lipstick

I Wore Lipstick is a C3 nonprofit devoted to raising equality awareness and creating opportunity for lipstick wearers. When you look at the lipstick wearing community, you see a diverse population that extends around the world and has been existed through the history of modern civilization. This same community is often made up of the marginalized humans of our civilization, whether it be women or the LGBTQ. So often when one section of the community is trailblazing, it can eclipse the movement of another. I Wore Lipstick is focused of advocating for all lipstick wearers 100% of the time.

In Los Angeles I Wore Lipstick supports organizations like "The Covenant House" and the Trans Employment Empowerment Program at the LGBT Center. Follow us on social media @iworelipstick or make a donation at www.iworelipstick.org

Special thank you to our sibling corporation ADVEKET cosmetics @adveket for not only supporting our mission from the ground up, but also for donating $1 per item sold to I Wore Lipstick www.adveketcosmetics.com

Both companies are created and owned by Justin Tyme Mayfield www.justintymeartistry.com
Youtube channel Make- up your mind TV @makeupyourmindtv