ADVEKET launches new Plumping Lavender Sleep Mask for the winter

 ADVEKET has launched Beyond Binary skincare; s latest creation The Lavender Sleep Mask for hydrating & plumping & relaxation! 
An overnight mask that works to rejuvenate the skin and relax the wearer. The soothing scent of lavender oil takes you into a tranquil state of relaxation while Smart Hyaluronic Acid works increase the supple density and provide necessary hydration. Healthy skin (much like the body) must be provided with  Essential skin nutrients (WEB MD). This mask fosters skin health and nourishing rich vitamins and Essential fatty acids to increase vitality. This Gel Cream treatment works to shelter and soften skin during your overnight rest. My favorite moment is just after application when Lavender Oil fosters a calming and relaxing sensation as this soft gel textured cream shelters skin overnight. You awaken to plumped, refreshed and glowing skin.

What soothes you

Jojoba Seed,  Grape Seed (Byrdie) and Apricot Kernel Oils, essential fatty acids, vitamins & antioxidants. Hyaluronic Acid provides intense hydration and aids in improving skin density & smoothness. All this rejuvenation while  aroma therapy scent of lavender helps you to relax.

How To Use

Before you lay down to allow your body it's much needed and deserved rest, apply a thin layer as a mask to face, neck and decolletage. Gently massage into skin making sure all areas are covered. Make sure to avoid the eye area! Any excess massage onto the top on the hands, they work very hard for you!
Make-up tip! If you're going to have a long night and know theres a good chance of getting shiny or sweaty- use this mask instead of skincare! Normal skincare may life or case your make up to move once your body heats up. Using a mask preps and is then absorbed into the skin, so there is nothing to life! More on this tip from Beyonce's Make-up Artist Sir Jon at Beauty secrets from Beyonce's makeup-artist
Frequent Flyer tip! No matter how much time your spend traveling, we can all agree to plains, trains & different environments can be super drying for the skin! The recycled air, the pollution and the general stress of flying can wreak havoc on your skin! This mask is wonderful to put on pre flight, before landing or your first rest after you arrive at your destination. Be sure to follow ALL TSA RULES and read this GQ article about using masks on planes
Watch a demo and tutorial by Justin Tyme here MAKE UP YOUR MIND TV
ORDER AT www.adveketcosmetics.com

Skincare for the gender spectrum

ADVEKET was created as a lipstick line that was meant to showcase the diversity of the lipstick wearing community. I was founded to help support the work of equality nonprofit I WORE LIPSTICK by donating a portion of every sale to the charity. So when approaching skincare & apothecary I had to take into account that skincare was for every face and not just lipstick wearers. Skincare touches every human face at some point, most everyone has the same relaxing feeling when applying skincare and most everyone loves a good bath & to cleanse the body. Taking this into consideration I decided to branch out from out "Gender Fluid Beauty" series and create BEYOND BINARY to help further our mission of gender equality and diversity awareness. Gender is an ever evolving understanding of one's self and Beyond Binary seemed to be the perfect fit.One issue that I have with many skincare lines (as well as many other types of products) is that they're typically divided and color coded for gender. It happens from birth and it enforced in to many different ways NY TIMES article on gender color separation
BBC article on the pink vs blue gender myth
The gender color divide continues into adulthood and can even contribute to a price increase for one sex! Here's a Business insider article of gendered product price differences
and one about Pink Tax of women products from USA TODAY
Now sometimes the small difference between male and female skin is taken into consideration when constructing the products Harpers Bazaar article on formulating of skincare for gender This is just about the only time when gender should be considered.
Taking all of this into consideration with respect to all parties ADVEKET's skincare an apothecary is formulated for all skin types & skin genders. Our activated charcoal mask, bath bombs and soap are minimally scented and the packaging to simply & environmentally friendly.
Justin Tyme: founder & president of I Wore Lipstick & creator of ADVEKET