Representation Matters: ADVEKET launches BEYOND BINARY skincare

ADVEKET cosmetics has launched into skincare and apothecary with a Thermal activated charcoal Glow Mask! I chose to titles the skincare and apothecary series Beyond Binary not only to keep with the gender fluid theme of ADVEKET, but also to acknowedelge that the Gender Binary needs to be explored and validated every step of the way in every day life. Representation matters, doing something as simple as labeling a product to show support for those beyond the traditional gender binary shouldn't be revolutionary. It should be common practice in every small business going forward. Brands that choose to stick to the traditional gender binary need to check themselves and their culture that they're propagating. This week the Comments (which have been apologized for) made by an L Corp exec regarding the Victorias Secret  show proves that there are still many mountains of visibility and inclusion to climb. I take special care on the ADVEKET social media to be as inclusive as possible ( ADVEKET's Instagram ) and to make sure every product has a universal name. Small actions can mean so much to so many, it is worth making the effort to be supportive and to let the full gender spectrum know that they are seen, respected and appreciated.
At this moment in time I feel it is also important for a line to have a purpose behind it. It should no longer be acceptable for a cosmetics company to simply exist for profit and do nothing to help the community that supports it's business. There are absolutely companies that do have charitable aspect and were doing it since before it was a topic of conversation. To those corporations, thank you! To the celebrity owned and endorsed lines that do nothing but use their platform for business and personal gain- you are CANCELED! I refuse to support the agenda of someone/ or some company that doesn't use it's powers for the good of humanity. It is so important for consumers to know where their money goes and who it supports. I love this app Buycott that lets you track who and what the parent companies of products support!
  In keeping with it's core theme ADVEKET (created by celebrity make up artist Justin Tyme) is launching it's BEYOND BINARY skincare line! The first product to launch will be an activated charcoal mask. In this day in time more people than ever before are paying attention to their skin.  Charcoal is also having it's moment in the spotlight after a lifetime of being a secret skincare secret! Activated charcoal has many skincare benefits. One spectacular one is that it deep cleanses and helps to purify the skin. This can also lead to smaller pores and help with acne or break out prone skin. Also utilizing Sodium Bicarbonate to remove bacteria and decongest pores.
How to use:
This mask is to be applied to clean dry skin. Allow the mask to sit for 5 minutes followed by massaging your face with wet fingers. Upon contact with water the mask will heat up and ultra fine white charcoal powder gentle exfoliate the skin (Benefits of exfoliating). Massage for not more than a few minutes and gently rinse or wipes off any remnants with waters or a damp face clothe.  AVOID THE EYE AREA! Follow with your regular skincare routine after. I would also recommend a light facial massage to increase circulation (Benefits of facial massage))
Also included in the new BEYOND BINARY skincare and apothecary collection are charcoal bath bombs and soap. Lightly scented with notes of oat moss and aloe. They provide a soft relaxing experience while the charcoal works to detox and cleanse the skin.
Allure article on bath bomb benefits
Allure article on Charcoal benefits for skin
Visit www.adveketcosmetics.com to order!

Skincare for the gender spectrum

ADVEKET was created as a lipstick line that was meant to showcase the diversity of the lipstick wearing community. I was founded to help support the work of equality nonprofit I WORE LIPSTICK by donating a portion of every sale to the charity. So when approaching skincare & apothecary I had to take into account that skincare was for every face and not just lipstick wearers. Skincare touches every human face at some point, most everyone has the same relaxing feeling when applying skincare and most everyone loves a good bath & to cleanse the body. Taking this into consideration I decided to branch out from out "Gender Fluid Beauty" series and create BEYOND BINARY to help further our mission of gender equality and diversity awareness. Gender is an ever evolving understanding of one's self and Beyond Binary seemed to be the perfect fit.One issue that I have with many skincare lines (as well as many other types of products) is that they're typically divided and color coded for gender. It happens from birth and it enforced in to many different ways NY TIMES article on gender color separation
BBC article on the pink vs blue gender myth
The gender color divide continues into adulthood and can even contribute to a price increase for one sex! Here's a Business insider article of gendered product price differences
and one about Pink Tax of women products from USA TODAY
Now sometimes the small difference between male and female skin is taken into consideration when constructing the products Harpers Bazaar article on formulating of skincare for gender This is just about the only time when gender should be considered.
Taking all of this into consideration with respect to all parties ADVEKET's skincare an apothecary is formulated for all skin types & skin genders. Our activated charcoal mask, bath bombs and soap are minimally scented and the packaging to simply & environmentally friendly.
Justin Tyme: founder & president of I Wore Lipstick & creator of ADVEKET

Social Impact through make-up

This year (2018) ADVEKET was able to accomplish a small part of what it was designed for. Adveket was about to donate $100 to equality nonprofit I WORE LIPSTICK Adveket has pledged to donate $1 per item sold to the charity to help further it's mission of raising equality awareness and creating opportunity for "lipstick wearers".  Every single penny that is donated to I Wore Lipstick is used to help accomplish this goal, and for the necessary costs of having a business. Check out the link below to learn about how I Wore Lipstick and ADVEKET cosmetics came to be MAKE UP YOUR MIND TV hosted by Justin Tyme ADVEKET is available online at www.adveketcosmetics.com In Los Angeles at THE HELLO DARLING SALON and in New Orleans at Preaux Face